Common shortcomings of company vision statements include
A)too specific and too flexible.
B)unrealistic, unconventional, and unbusinesslike.
C)too broad, vague or incomplete, bland/uninspiring, not distinctive, and too reliant on superlatives.
D)too graphic, too narrow, and too risky.
E)not customer-driven, out of step with emerging technological trends, and too ambitious.

Question

Quizplus · Accepted Answer

The common shortcomings of company vision statements are that they are too broad, vague, or incomplete, which makes it difficult for employees to align their everyday work with the company's overall direction. They can be bland, uninspiring, and not distinctive, which means that employees may not feel motivated to work towards the company's goals. Additionally, they can be too reliant on superlatives, which can create unrealistic expectations and lead to disappointment if they are not met. Ultimately, a good vision statement should be clear, concise, and inspiring, while also being grounded in reality and achievable for employees.

Common Shortcomings of Company Vision Statements Include