The difference between the concept of a company mission statement and the concept of a strategic vision is that a
A)mission concerns what to do to achieve short-term objectives, while a strategic vision concerns what to do to achieve long-term performance targets.
B)mission statement focuses on the methods needed to make a profit, whereas a strategic vision concerns what business model to employ in striving to make a profit.
C)mission statement deals with what to accomplish on behalf of shareholders, while a strategic vision concerns what to accomplish on behalf of customers.
D)mission statement typically concerns a company's purpose and its present business scope, whereas the principal concern of a strategic vision is a company's aspirations for its future.
E)mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"

Question

Quizplus · Accepted Answer

A company mission statement typically outlines the purpose of the company and its current business scope, while a strategic vision focuses on a company's aspirations for its future, including its long-term performance targets and goals. A company's mission statement is typically shorter-term and more focused on current operations, while a strategic vision is more long-term and forward-looking.

The Difference Between the Concept of a Company Mission Statement