A superior example of a company vision that is short, specific, memorable, clearly articulated, and forward-looking is
A)Hilton Hotel's vision "to fill the earth with light and the warmth of hospitality."
B)Whole Foods' vision "to be a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market."
C)Keurig's vision "to become the world's leading personal beverage systems company."
D)Nike's vision "to create products, services and experiences for today's athlete while solving problems for the next generation."
E)Google's vision "to organize the world's information and make it universally accessible and useful."

Question

Quizplus · Accepted Answer

Google's vision is short, specific, memorable, clearly articulated, and forward-looking. It is short and to the point, with only 12 words. It is specific in that it states what the company wants to achieve: to organize the world's information and make it universally accessible and useful. It is memorable because it is simple and easy to understand. It is clearly articulated in that it is written in plain English. It is forward-looking in that it looks to the future and what the company wants to achieve in the long term.

A Superior Example of a Company Vision That Is Short