Buyers are in position to exert strong bargaining power in dealing with sellers when
A)their costs to switch to competing brands or to substitute products are relatively high.
B)a particular seller's product delivers quality or performance that is very important to the buyer and is not matched by other brands.
C)they buy the product infrequently or in small quantities and are not particularly well-informed about sellers' products, prices, and costs.
D)buyer demand is growing rapidly.
E)buyers are price sensitive because the product represents a significant portion of their purchasing budget.

Question

Quizplus · Accepted Answer

Buyers exert strong bargaining power over sellers when they are price sensitive, especially if the product in question represents a significant portion of their purchasing budget. This sensitivity can lead buyers to push for lower prices or seek alternative solutions that offer better value for money.

Buyers Are in Position to Exert Strong Bargaining Power in Dealing