________ identifies and assesses a company's resource strengths and weaknesses and its external opportunities and threats.
A)A SWOT analysis
B)A competitive asset/liability analysis
C)A competitive positioning analysis
D)A strategic resource assessment
E)Company resource mapping

Question

Quizplus · Accepted Answer

SWOT analysis is specifically designed to identify a company's internal strengths and weaknesses as well as external opportunities and threats. A competitive asset/liability analysis deals with evaluating the company's assets and liabilities against those of its competitors, a competitive positioning analysis entails examining a firm's position relative to its competitors, and a strategic resource assessment is a comprehensive review of a company's resources. Company resource mapping is a process of identification and delineation of the resources, assets, and capabilities of an organization.

________ Identifies and Assesses a Company's Resource Strengths and Weaknesses