Remedying a cost disadvantage associated with activities performed by forward channel partners (wholesale distributors and retail dealers)would not involve
A)changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet)or perhaps integrating forward into company-owned retail outlets.
B)enhancing differentiation through activities such as cooperative advertising at the forward end of the value chain.
C)pressuring distributors/dealers and other forward channel allies to reduce their costs and markups.
D)insisting on across-the-board cost cuts in all value chain activities-those performed by suppliers, those performed in-house, and those performed by distributors/dealers.
E)collaborating with forward channel allies to identify win-win opportunities to reduce costs.

Question

Quizplus · Accepted Answer

Insisting on across-the-board cost cuts in all value chain activities, including those performed by suppliers and those performed in-house, would not specifically address the cost disadvantage associated with activities performed by forward channel partners. It may be necessary to focus on activities specific to the forward channel partners to remedy this disadvantage.

Remedying a Cost Disadvantage Associated with Activities Performed by Forward