The generic types of competitive strategies include
A)market share growth provider, sales revenue leader strategy, and market share retention strategy.
B)offensive strategies, defensive strategies, and counter maneuvers strategies.
C)low-cost provider, broad differentiation, best-cost provider, focused low-cost, and focused differentiation strategies.
D)low-cost/low-price strategies, high-quality/high-price strategies, and medium quality/medium price strategies.
E)price leader strategies, price follower strategies, technology leader strategies, and first-mover strategies.

Question

Quizplus · Accepted Answer

The generic types of competitive strategies include low-cost provider, broad differentiation, best-cost provider, focused low-cost, and focused differentiation strategies. This is widely recognized and used as a framework for identifying and selecting competitive strategies. The other options listed are either too narrow or not commonly used in strategic planning.

The Generic Types of Competitive Strategies Include