Domino's Pizza has a well-known slogan: "We'll deliver in 30 minutes or less, or it's free!" Using this slogan, what has the pizza company achieved?
A)The company built a unique customer value proposition.
B)The company created a new delivery system.
C)The company gave a sense of exclusivity to its customers.
D)The company coordinated with suppliers to better address customer needs.
E)The company emphasized human resource management activities.

Question

Quizplus · Accepted Answer

The slogan "We'll deliver in 30 minutes or less, or it's free!" has created a unique customer value proposition for Domino's Pizza, which promises fast delivery or a free pizza. This has helped them to differentiate themselves from their competitors and attract more customers.

Domino's Pizza Has a Well-Known Slogan: "We'll Deliver in 30