A broad differentiation strategy is generally not suitable for attaining a competitive advantage when
A)buyer needs and preferences are too diverse to be fully satisfied by a standardized product.
B)few rivals are pursuing a similar differentiation approach.
C)products of rivals are weakly differentiated.
D)there are many ways to differentiate a product or a service and many buyers perceive these differences valuable.
E)technological change is fast-paced and competition revolves around rapidly evolving product features.

Question

Quizplus · Accepted Answer

When products of rivals are weakly differentiated, a broad differentiation strategy may not be suitable because there is less opportunity to stand out and justify a premium price.

A Broad Differentiation Strategy Is Generally Not Suitable for Attaining