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A Hit-And-Run or Guerrilla Warfare Type Offensive Strategy

Question 13

Multiple Choice

A hit-and-run or guerrilla warfare type offensive strategy


A) involves random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals.
B) involves undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position.
C) works best if the guerrilla is the industry's low-cost leader.
D) involves pitting a small company's own competitive strengths head-on against the strengths of much larger rivals.
E) involves unexpected attacks (usually by a small-to-medium size competitor) to grab sales and market share from complacent or distracted rivals.

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