A good example of blue-ocean type of offensive strategy is
A) a company like EERO that leapfrogged rivals in innovation in the home Wi-Fi market.
B) a company like EasyJet that developed a cost advantage to undercut its rivals in passenger airlines
C) a company like Home Depot that adopted and improved on the good ideas of other companies.
D) a company like Australian winemaker Casella Wines that created a Yellow Tail brand designed to appeal to a wider market, one that also includes consumers of other alcoholic beverages.
E) a company like Google that plays hardball, aggressively pursuing competitive advantage and trying to reap the benefits a competitive edge offers-a leading market share, excellent profit margins, and rapid growth.
Correct Answer:
Verified
Q9: Companies like Amazon, Apple, Facebook, and Google
Q10: To fend off a competitive attack, defensive-minded
Q11: Bumble, a digital dating site where women
Q12: A signal that would not warn challengers
Q13: A hit-and-run or guerrilla warfare type offensive
Q15: Bonobos's Guideshop store concept allows men to
Q16: What is the goal of signaling a
Q17: A blue-ocean strategy
A)is an offensive strike employed
Q18: The principal offensive strategy options include all
Q19: Launching a preemptive strike type of offensive
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