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An Example of a Company That Does Not Use Blue-Ocean

Question 4

Multiple Choice

An example of a company that does not use blue-ocean market strategy is


A) eBay in the online auction industry
B) Tune Hotels in the lodging industry
C) Uber and Lyft in the ridesharing industry
D) Cirque du Soleil in the live entertainment industry
E) Walmart's logistics and distribution in the retail industry

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