Bypassing regular wholesale/retail channels in favor of direct sales and Internet retailing can have appeal if it
A) reinforces the brand, enhances consumer satisfaction, and results in lower prices to end users.
B) can result in better coordination of the firm's direct sales activity to wholesalers and distributors.
C) can establish a retail frontal attack while efficiently managing its backward (defensive) sales orientation.
D) combines the best of all sales channels and provides financial support to distribution allies.
E) creates a channel conflict, thereby providing competitive improvisation.
Correct Answer:
Verified
Q44: A strategy of vertical integration can have
Q45: Outsourcing strategies
A)are nearly always a more attractive
Q46: Backward vertical integration can produce a
A)full integration
Q47: Vertical integration strategies
A)extend a company's competitive scope
Q48: A strategic disadvantage of vertical integration is
A)to
Q50: The potential advantages of Tesla's backward vertical
Q51: The two most compelling reasons for a
Q52: The two big drivers of outsourcing are
A)an
Q53: A vertical integration strategy can expand the
Q54: For backward vertical integration into the business
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