The marker of a true transnational strategy is
A)a big majority of the company's rivals are pursuing localized multidomestic strategies.
B)striking the right balance between thinking globally and acting locally, even though it is more costly and complex to implement.
C)host governments enact regulations requiring that products sold locally meet strict manufacturing specifications or performance standards.
D)plants need to be scattered across many countries to avoid high shipping costs.
E)market growth rates vary considerably from country to country.

Question

Quizplus · Accepted Answer

A true transnational strategy involves striking the right balance between thinking globally and acting locally, despite the additional costs and complications involved. This strategy is not driven by the behavior of competitors or regulations, nor does it require multiple plants in different countries solely to avoid shipping costs. Market growth rates may vary, but this is not a unique characteristic of a transnational strategy.

The Marker of a True Transnational Strategy Is