The nine-cell attractiveness-strength matrix provides clear, strong logic for considering using
A)only industry attractiveness in allocating resources and investment capital to its different businesses.
B)only business strength in allocating resources and investment capital to the different businesses.
C)both industry attractiveness and business strength in allocating resources and investment capital to its different businesses.
D)both industry attractiveness and product strength in allocating resources and investment capital to its different businesses.
E)both resource fit and product strength in allocating resources and investment capital to its different businesses.

Question

Quizplus · Accepted Answer

The nine-cell attractiveness-strength matrix takes into account both industry attractiveness and business strength when allocating resources and investment capital to different businesses. This ensures that investments are made in businesses that are both attractive in the market and have the capability to perform well in that industry. It provides a balanced approach to resource allocation and helps in making informed decisions.

The Nine-Cell Attractiveness-Strength Matrix Provides Clear, Strong Logic for Considering