Benjamin Moore featured experts-designers,architects,and contractors-who all endorsed the Benjamin Moore brand in their marketing campaign.These authority-based testimonials made up the ________.

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The creative message strategy refers to the overall plan for how a brand's message will be communicated to its target audience, including the use of specific messaging and creative elements such as testimonials. The use of expert testimonials in the Benjamin Moore campaign is an example of a creative message strategy.

Benjamin Moore Featured Experts-Designers,architects,and Contractors-Who All Endorsed the Benjamin Moore