Benjamin Moore (a brand of paint)determines that it must spend $100,000 in 2012 to increase its social media site awareness by 100 percent.This is an example of the ________.

Question

Quizplus · Accepted Answer

The objective and task method requires setting specific objectives and then determining the tasks and costs needed to achieve them. In this case, Benjamin Moore has set an objective to increase its social media site awareness by 100%, and has determined that it will need to spend $100,000 to achieve this objective. Therefore, the best choice is E, objective and task method.

Benjamin Moore (A Brand of Paint)determines That It Must Spend