The GEICO gecko is a(n)________ in that he gives the company a head start in terms of consumer recognition as it tries to break through the clutter of competing messages.

Question

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A creative asset is a visual representation or character that is associated with a brand and helps to make it more recognizable to consumers. The GEICO gecko is a well-known creative asset that helps the company stand out from its competitors.

The GEICO Gecko Is A(n)________ in That He Gives the Company