Which of the following is based on the belief that spending the same or more than other brands on social media marketing will result in a comparable change in share of attention for the brand?

Question

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The competitive parity method is based on the belief that spending the same or more than other brands on social media marketing will result in a comparable change in share of attention for the brand. This method involves setting the social media budget based on what competitors are spending.

Which of the Following Is Based on the Belief That