Which of the following terms encompasses a brand's efforts to define how the brand will behave in the social Web,what voice will be used,and how deeply the brand will interact in the social space with customers?

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The term that encompasses a brand's efforts to define how the brand will behave in the social Web, what voice will be used, and how deeply the brand will interact in the social space with customers is called social persona.

Which of the Following Terms Encompasses a Brand's Efforts to Define