________ is the process of dividing a market into distinct groups that have common needs and characteristics.
A) Behavioral targeting
B) Market segmentation
C) Lifestream aggregation
D) Social media addiction
E) Handle squatting

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a market into distinct groups based on common needs and characteristics such as age, gender, income, lifestyle, behavior, and preferences. This helps companies to develop targeted marketing strategies for each segment and improve their overall effectiveness in reaching and engaging with their target consumers. The other options, such as behavioral targeting, lifestream aggregation, social media addiction, and handle squatting, are not related to market segmentation.

________ Is the Process of Dividing a Market into Distinct