When General Mills creates specialized campaigns for Latina moms,________ segmentation is being used.
A) geographic
B) demographic
C) psychographic
D) benefit
E) behavioral

Question

Quizplus · Accepted Answer

General Mills is targeting a specific demographic group, which is Latina moms. Demographic segmentation divides the population into groups based on demographic variables such as age, gender, income, education level, and ethnicity.

When General Mills Creates Specialized Campaigns for Latina Moms,________ Segmentation