Opinion leaders:
A) are technically competent so they possess expert power.
B) prescreen, evaluate, and synthesize product information in an unbiased way, so they possess knowledge power.
C) are socially active and highly interconnected in their communities.
D) are likely to hold positions of leadership.
E) All of the above

Question

Quizplus · Accepted Answer

Opinion leaders typically possess technical competence, knowledge power, social activity and interconnectedness, and positions of leadership. Therefore, all of the above choices are accurate in describing opinion leaders.

Opinion Leaders