________ proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people.
A) The social-object theory
B) Reputational capital
C) Media democratization
D) The two-step flow model of influence
E) Ad-equivalency value

Question

Quizplus · Accepted Answer

The two-step flow model of influence proposes that information flows from mass media to opinion leaders, who then disseminate the information to the general public. These opinion leaders are influential in shaping the opinions and attitudes of their followers.

________ Proposes That a Small Group of Influencers Are Responsible