________ is product information individuals transmit to other individuals.
A) Reputational capital
B) Object sociality
C) Flaming
D) Social proof
E) Word of mouth

Question

Quizplus · Accepted Answer

Word of mouth refers to the product information that individuals transmit to other individuals, usually through informal communication channels such as friends, family, or acquaintances. It is a powerful marketing tool that relies on personal experiences and recommendations, and it can have a significant impact on consumer behavior and brand reputation.

________ Is Product Information Individuals Transmit to Other Individuals