Which One of the Following Statements Is FALSE

Which one of the following statements is FALSE?

A) Gamers are not typically open to advertising content in games.
B) Brands benefit when they associate with a successful game.
C) Players identify with the brands their characters use.
D) Branding within a game's story is an unobtrusive way to share a brand's core message.
E) Marketers can measure a game's promotional value.