When gamers experience internalization within a game,________ suggests that the brand used by the game character becomes important to the gamer.

Name: When gamers experience internalization within a game,________ suggests that the brand used by the game character becomes important to the gamer.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The meaning transfer model suggests that the meanings associated with a brand can transfer to the consumer when they identify with a character using that brand, making it important to the gamer.

When Gamers Experience Internalization Within a Game,________ Suggests That the Brand