________ occurs when members of the target market accept the beliefs of an endorser as their own.

Question

Quizplus · Accepted Answer

Internalization occurs when individuals accept the beliefs of an endorser as their own, which is an effective persuasion technique in advertising. This is also known as the source credibility effect, where the credibility or expertise of the endorser enhances the persuasive impact of the message. The transference effect refers to the transfer of positive or negative feelings associated with an endorser to the product or brand being endorsed, while augmented reality is a technology that enhances the real-world environment with computer-generated elements. Counterarguing involves challenging or rebutting the arguments presented in a message, while immersive fiction refers to the experience of being fully absorbed or immersed in a fictional narrative.

________ Occurs When Members of the Target Market Accept the Beliefs