In ARGs,puppet masters are:

Question

Quizplus · Accepted Answer

Puppet masters are typically the game writers or designers who create the challenges and puzzles of the ARG. They control the flow of the game and its storyline. While certain characters may be involved in the game, they would not necessarily be considered the puppet masters. The gamers/players are participants in the ARG, but they do not control the overall game. Brands associated with the game may be involved in promoting or sponsoring the game, but they would not be considered the puppet masters. Gamers' family members are not typically involved in ARGs.

In ARGs,puppet Masters Are