Which of the Following Statements Is NOT a Guideline for Developing

Which of the following statements is NOT a guideline for developing a successful ARG?

A) Include plot lines and story elements that can be revealed sporadically.
B) Chart the flow of the story, clues, and media used for each as a planning tool.
C) Ensure that the story and the notion of interacting in a game with geographically dispersed players is appropriate to the brand's image and its target audience.
D) Unfold the ARG like a consumer-interactive advertisement.
E) Commit to the ARG and its management.