Which One of the Following Statements About ARGs Is FALSE

Which one of the following statements about ARGs is FALSE?

A) The ARG game can evolve in ways the architects did not originally plan.
B) Fans drive the plot of ARGs.
C) Hardcore brand loyalists always welcome the influx of new people who express interest in the ARG game.
D) ARGs are unlikely to reach the same number of prospects as a brand could attract if it used mass media.
E) ARG players are typically debriefed after the game's end.