If Nike sponsors an ARG but only reveals itself as the sponsor at the end of the game after the mystery is solved,then it is employing ________.

Name: If Nike sponsors an ARG but only reveals itself as the sponsor at the end of the game after the mystery is solved,then it is employing ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The scenario described fits the definition of dark marketing, which involves intentionally concealing the sponsor or purpose of a marketing campaign to create curiosity and engagement.

If Nike Sponsors an ARG but Only Reveals Itself as the Sponsor