Plot placement results in enhanced brand purchase.

Name: Plot placement results in enhanced brand purchase.
Brand: Quizplus
Rating: 4.8 (44 reviews)

Question

Quizplus · Accepted Answer

Plot placement refers to the way a product or brand is integrated into a movie, TV show, or video game, for example. Research has shown that this form of product placement can lead to increased brand recall and positive attitudes towards the brand, which can in turn result in higher purchase intentions and actual purchases. Therefore, plot placement can indeed enhance brand purchase.

Plot Placement Results in Enhanced Brand Purchase