Which one of the following statements about ARGs is FALSE?
A) The reach of ARGs can be substantial.
B) The ARG games attract media attention and publicity.
C) Exposures earned from ARGs do not last as long as those for traditional media.
D) ARGs are high-engagement messages.
E) The ARG games pull enthusiasts into the story.
Correct Answer:
Verified
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Q71: Which of the following statements is NOT
Q72: Only a small percentage of American households
Q73: If Nike sponsors an ARG but only
Q74: Brands play a relatively insignificant role when
Q76: Which of the following statements is NOT
Q77: Plot placement results in enhanced brand purchase.
Q78: Epic Goal,a live-action soccer game,is categorized as
Q79: The back story of an ARG is:
A)
Q80: The forward story of an ARG is:
A)
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