The social shopping tool of recommendations is associated with all of the following influence tactics EXCEPT:

Question

Quizplus · Accepted Answer

The social shopping tool of recommendations is not directly associated with scarcity as an influence tactic. Scarcity refers to the idea that people are more likely to want something if they perceive it as rare or in short supply. However, recommendations can still indirectly create a sense of scarcity if they suggest that a product is popular or in high demand. Nonetheless, scarcity is not considered one of the primary influence tactics associated with recommendations. Social proof, authority, affinity, and consistency are all commonly used to influence purchasing decisions through recommendations.

The Social Shopping Tool of Recommendations Is Associated with All