The process of shopping online does not include the five steps of the consumer decision-making process.

Question

Quizplus · Accepted Answer

The five steps of the consumer decision-making process are problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The process of shopping online involves all of these steps, albeit in a slightly altered format, as consumers still need to recognize their need for a product, search for information, evaluate different options, make a purchase decision, and potentially evaluate their experience with the product post-purchase.

The Process of Shopping Online Does Not Include the Five