If a company purchases background information to aid the decision process in a particular market then,as defined in this question,this information is:
A) ethnographic research.
B) social media research.
C) secondary research.
D) primary research.
E) observational research.

Question

Quizplus · Accepted Answer

The information purchased by the company is not based on direct interaction or observations with consumers, making it secondary research. Ethnographic research involves direct observation and interaction with consumers in their natural environments. Social media research involves analyzing data from social media platforms. Primary research involves collecting new data directly from consumers. Observational research involves direct observation of consumers in a controlled environment.

If a Company Purchases Background Information to Aid the Decision