Organizations can approach social media listening:
A) anecdotally, but not systematically.
B) systematically, but not anecdotally.
C) anecdotally or systematically, but not both.
D) anecdotally and systematically.
E) neither anecdotally nor systematically.

Question

Quizplus · Accepted Answer

It is best for organizations to approach social media listening both anecdotally and systematically. Anecdotal listening allows organizations to understand individual stories, experiences, and feedback from customers, while systematic listening involves collecting and analyzing data from a larger group of customers to identify patterns and trends. Both approaches are necessary for a comprehensive understanding of customer opinions and behavior on social media.

Organizations Can Approach Social Media Listening