If the Republican Party scrapes data from various social media websites in order to determine the attitudes of users toward their presidential candidates,they are employing ________.
A) content analysis
B) experimental research
C) netnography research
D) focus group research
E) sentiment analysis

Question

Quizplus · Accepted Answer

Scraping data from social media websites to determine attitudes falls under the category of sentiment analysis, which is the process of using natural language processing, machine learning, and data mining techniques to identify and extract subjective information from text. Through sentiment analysis, the Republican Party can gauge the overall sentiment towards their presidential candidates and adjust their campaigning strategies accordingly.

If the Republican Party Scrapes Data from Various Social Media