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Coca-Cola Buys Information on Its Competitors from a Syndicated Source

Question 1

Multiple Choice

Coca-Cola buys information on its competitors from a syndicated source for a SWOT analysis it is conducting.As defined in this question,this information is:


A) ethnographic research.
B) social media research.
C) secondary research.
D) primary research.
E) observational research.

Correct Answer:

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