A social media research study sets out to determine the attitudes and characteristics of Sony Playstation gamers,so the researchers select the members of the gaming sites of GamesForum and Gaming Bay to define Sony Playstation gamers.However,not all gamers on these two sites are Sony Playstation gamers,so comments from such non-Sony Playstation gamers in this study would create ________.

Question

Quizplus · Accepted Answer

Sampling error occurs when a sample is not representative of the population it is intended to represent. In this case, including non-Sony Playstation gamers in the study would skew the results and introduce sampling error.

A Social Media Research Study Sets Out to Determine the Attitudes