Those who post tweets on Twitter are far more vocal than those who share feedback to videos they see on YouTube,but both sites may be included in our sampling frame.To adjust for this difference skewing the data and results,one can employ ________.

Question

Quizplus · Accepted Answer

To adjust for the difference in participation between Twitter and YouTube, one can use sampling weights. This involves assigning different weights to participants based on their likelihood of being part of the population of interest. This can help ensure that the data collected is representative of the population as a whole, and not skewed towards one particular platform. Content analysis, the echo effect, viral spread, and text classifiers are not directly applicable to adjusting for differences in platform participation.

Those Who Post Tweets on Twitter Are Far More Vocal