Stickiness is defined as:
A) the number of people exposed to the message.
B) the average number of times someone is exposed.
C) the ability to draw repeat visits and to keep people.
D) a comparison of how well different creative executions generate a response.
E) the number of people exposed to an online ad who actually select to see it.

Question

Quizplus · Accepted Answer

Stickiness refers to the ability of a website or online ad to keep people engaged and coming back for repeat visits. It is not specifically related to the number of people exposed to the message or the frequency of exposure. Therefore, option C is the best choice.

Stickiness Is Defined As