Viewthrough is defined as:
A) the ability of a site to draw repeat visits and to keep people on a site.
B) a comparison of how well different creative executions generate a response.
C) the number of people who later visit the brand's website after a previous exposure to it.
D) the average number of times someone is exposed.
E) the number of people who click through who go on to purchase the product.

Question

Quizplus · Accepted Answer

Viewthrough refers to the number of people who visit a brand's website after being exposed to it previously. This typically occurs when someone is exposed to an ad or promotion and then later visits the brand's website without clicking on the original ad. This is different from clickthrough, which refers to the number of people who click on an ad and then visit the brand's website.

Viewthrough Is Defined As