The first step in the DATA approach is:
A) assess the costs of the program and the potential value of the results.
B) track the actual results and link those results to the program.
C) define the results that the program is designed to promote.
D) adjust the program based on results to optimize future outcomes.
E) promote the program in various social media channels.

Question

Quizplus · Accepted Answer

The first step in the DATA approach is to define the results that the program is designed to promote. This includes identifying the desired outcomes and specifying the measures that will be used to evaluate the program's effectiveness. Assessing costs and potential value, tracking results, and adjusting the program all come after this initial step of defining program goals. Promoting the program in social media channels is not a part of the DATA approach.

The First Step in the DATA Approach Is