Frequency is defined as:
A) the number of people exposed to the message.
B) the average number of times someone is exposed.
C) the ability to draw repeat visits and to keep people.
D) a comparison of how well different creative executions generate a response.
E) the number of people exposed to an online ad who actually select to see it.

Question

Quizplus · Accepted Answer

Frequency is the average number of times someone is exposed to a message or advertisement. It is not about the number of people exposed, the ability to draw repeat visits, comparing creative executions, or measuring online ad engagement.

Frequency Is Defined As