Clickthrough is defined as:
A) the number of people exposed to the message.
B) the average number of times someone is exposed.
C) the ability to draw repeat visits and to keep people.
D) a comparison of how well different creative executions generate a response.
E) the number of people exposed to an online ad who actually select to see it.

Question

Quizplus · Accepted Answer

Clickthrough refers to the number of people who are exposed to an online ad and actually select to see it, also known as the "click-through rate." Therefore, the best choice is E. None of the other options specifically refer to clickthrough.

Clickthrough Is Defined As