Tracking the number of followers and fans,comments,likes,recommendations and reviews,and the amount of shared content would be examples of ________.
A) activity metrics
B) viewthroughs
C) return metrics
D) clickthroughs
E) interaction metrics

Question

Quizplus · Accepted Answer

Tracking the number of followers and fans, comments, likes, recommendations and reviews, and the amount of shared content would fall under interaction metrics as they measure how users interact with a brand or its content on social media. Activity metrics would measure general activity on the platform, viewthroughs would measure ad views, return metrics would measure return on investment (ROI), and clickthroughs would measure the number of clicks on a link or call-to-action.

Tracking the Number of Followers and Fans,comments,likes,recommendations and Reviews,and the Amount