SMROI answers the question:
A) How much income did our investments in social media marketing generate?
B) What levels of engagement did our social media campaign create?
C) How many more social media users are now aware of our brand?
D) How many social media users "liked" our website?
E) How many more loyal social media consumers do we now have?

Question

Quizplus · Accepted Answer

SMROI (Social Media Return on Investment) specifically measures the financial return on investment in social media marketing activities.

Answer: C
 SMROI can also measure the increase in brand awareness among social media users.

Answer: E
 SMROI can indicate the impact of social media activities on customer loyalty and retention.

SMROI Answers the Question