An example of ________ would provide a comparison between a marketer's efforts pre-social media campaign and post-campaign.
A) BVI
B) ROI
C) a baseline metric
D) AEV
E) a measurement map

Question

Quizplus · Accepted Answer

A baseline metric provides a benchmark for comparison before and after a campaign, making it the most appropriate option for this scenario. BVI measures the value of a website visitor, ROI measures the return on investment, AEV measures the average earnings per visitor, and a measurement map is a visual representation of data collection and analysis. None of these options specifically address the comparison between pre- and post-campaign efforts.

An Example of ________ Would Provide a Comparison Between a Marketer's